Braze Forge 2025

Forge is Braze’s annual flagship conference, bringing together customers, developers, partners, and marketers to engage with Braze products and community. The 2025 event in Las Vegas featured keynote programming, hands-on training sessions, networking opportunities, and curated opening and closing parties.

The central hub, the Engagement Chapel, hosted partner booths, a coffee shop, a Braze arcade, a custom T-shirt design studio, and a vinyl record lounge where attendees explored custom-designed record sleeves featuring Braze award winners of past and present.

Deliverables included overall event branding, visual systems for each activation, environmental, way-finding, t-shirt designs, small signage, branded merch and collateral.

Client: Braze
Agency: MAS Event + Design
Role: Art Director Graphics / Graphic design
Photos by: Sean T Smith

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