Google at GDC 2025

At GDC 2025, Android invited developers to connect, explore, and get hands-on with Android, Google Play, Gemini, and more. The activation featured interactive demos, playable games, and summit sessions designed to inspire and engage attendees.

The event’s identity embraced a sleek “night-mode” aesthetic with clean lines, Google’s signature colors, and the iconic Android bot. The identity was built for flexibility, allowing each Google brand—Android, Google Play, and Gemini—to shine within a cohesive visual system.

The scope of work spanned print, environmental/scenic elements, animation, and web design, delivering a unified experience across every touchpoint.

Client: Google/Android/Google Play
Agency: MAS
Role: Art Direction / Graphic design
Photos by: